Well, the world’s largest free online dating site, is now the #1 online dating site, at least in UK. Guess which one? None but Plentyoffish.com of course. Since launched in 2003, it have much more trafic than other similar sites in the market for much longer.

According to comScore’s latest rankings, Plentyoffish.com received 7,209,000 visits in the U.K. during the month of October, 2007 comparing to Meetic sites of 4,397,000, and 2,100,000 for Match.com as a total combined traffic.

Their secrets? Word-of-mouth traffic marketing rather than heavy online ad spending.

Plentyoffish.com has established itself as the predominant force in online dating throughout the United Kingdom. According to comScore World Metrix, Plentyoffish received 114,000 average daily unique visitors to its website compared to Meetic’s 73,000 and Match.com’s 45,000 during the month of October.

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