Redhotpie.com.au which is operated by Jetplace pty ltd , an australian dating site appears to have engaged in misleading conducts by creating fake profiles and sent messages to users. This is really not ethical viewing it as paid consumer myself.

The Australian Competition and Consumer Commission has started Federal Court proceedings against Jetplace Pty Ltd – the operator of the website www.redhotpie.com.au and the hearing will begin in December this year.

Reason that they are doing this is nothing more but to engage user in the website and ask them to upgrade their memberships level in order to be able to interact.

The 2 directors should just focus on proper marketing. My dating site do not have such issue. So this is really a case of a black sheep.

Good job to the consumer watchdog.

Via http://www.ballinaadvocate.com.au/story/2009/11/06/dating-website-misled-singles-accc/